Creativity at its best: Laser-cut seaweed makes for designer sushi rolls.
Japanese ad agency I&SBBDO was approached by a client who wanted to boost their flagging business after the 2011 tsunami in Japan– the product, however, was nori (sheets of Japanese seaweed used in sushi). In an effort to reinvent this simple square of seaweed without losing sight of the age-old traditions embedded in their culture, I&SBBDO decided to laser cut classic Japanese patterns into the paper-thin nori sheets.
Each pattern is meant to symbolize good fortune, happiness, and longevity, etc. and the result is a delicate, unexpected reinvention of the classic Japanese food with a modern twist.
The five designs are Sakura (Cherry Blossoms), Mizutama (Water Drops), Asanoha (Hemp), Kikkou (Turtle Seashell), Kumikkou (Tortoise Shell).
while this looks cool, I’d pass.. imo that’s a waste of nori unless you use the cutout parts as furikake or in ochazuke or something,
but even then I actually like the current ratio of nori on my makizushi so